Daily Archives: March 20, 2009

Soon-to-open Postino Central in uptown Phoenix raises $11K for school

The former Katz Deli on N. Central being transformed into Postino Central

[Source: Alison Bailin] — Postino Central, which is on Central Avenue just north of Colter Street in uptown Phoenix, held a pre-grand opening fundraising celebration last Saturday, raising more than $11,000 for the nearby St. Francis Xavier Elementary School.  Postino Central marks Postino Wine Cafe’s second Valley location, with the original location at 3939 E. Campbell Ave.

Nearly 200 guests attended, with nearly half arriving at the bike and pet-friendly restaurant on bicycles or on foot.  The school is at 4715 N. Central Ave.  Postino’s goal is to be an integral part of its community.  Postino Central, for example, was given two beach cruisers — a black one for men and a pink one for women — by St. Francis supporters during the fundraiser to encourage members of the community to head to the restaurant and grab the bikes for a ride.  “Both bikes will remain at Postino’s Central and will be available to all members of our new community,” said Postino co-owner Craig DeMarco.  Postino Central will open to the public in coming weeks.  Hours of operation are 11 a.m. to 11 p.m. seven days a week.

Viewpoint: What’s a motto with those folks up in Phoenix?

[Source: Anne T. Denogean, Tucson Citizen] — Phoenix: “Arizona’s urban heart.”  That, my friends, is Phoenix’s new marketing slogan, its desired image or branding, if you will.  The Downtown Phoenix Partnership actually paid some marketing firm $160,000 to come up with it.  I’d say that was a lunch hour well spent.  For the marketing firm.  Not so much for Phoenix.

What does it even mean?  If Phoenix is the heart, does that make Tucson the groin and Yuma the armpit of Arizona?  And does the slogan make anyone want to visit or stay in Phoenix?

It’s supposed to be “aspirational,” according to the downtown partnership. Aspirational of what?  When I think “urban,” I think traffic, pollution, and crime.  Does Phoenix want to be known as the Detroit of Arizona?  I don’t get it.  But this is something that cities do.  [Note: To read the full opinion piece, click here.]