[Source: Jahna Berry, Arizona Republic] — A business group is in the midst of a $1 million plan to overhaul many of the signs in downtown Phoenix. Many of the signs pointing to downtown Phoenix attractions are hard to read, outdated, or in disrepair, said Terry Madeksza, director of operations for the Downtown Phoenix Partnership. “You had this mishmash of signs,” Madeksza said. “Our intention is to have vibrant signs that pop and that catch people’s attention.”
The business group also wants a comprehensive approach. It plans to install easy-to-read signs to help drivers find neighborhood attractions, signs that direct motorists to parking, and signs that point out landmarks to pedestrians. There are plans for “gateway signs” that will let visitors know they have arrived in downtown Phoenix. The program is funded by bond money approved in 2006. The partnership added $50,000 of its money to cover some costs, Madeksza said. [Note: To read the full article, click here.]
