Grand Ave.’s Paper Heart may beat again

Walt Lockley)[Source: Barbara Stocklin, City of Phoenix] — Representatives of the city’s Historic Preservation Office, Development Services Department, and Office of Customer Advocacy met with Martin Lerma, owner of 750 Grand Avenue, to discuss rehabilitation plans for his property.  The property, most recently the Paper Heart Gallery, was built in 1954-55 as an automobile dealership for Quebedeaux Chevrolet.

Designed by Los Angeles architect Victor Gruen and Phoenix architect Ralph Haver, the building is an excellent example of mid-century modern commercial architecture, although several alterations through the years have adversely affected its historic character.  Mr. Lerma plans to reverse the alterations to return the building to its original character for use as a hair salon and wine bar.  He will seek historic designation and will apply for a city’ demonstration project grant to help fund the work.

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