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Quebedeax Chevrolet/Paper Heart on Grand Ave is for Sale

[Source: pixelpixie,]

Somebody PLEEEEASE give the Paper Heart / Quebedeaux Chevrolet another life!

She is up for sale again. MLS listing here:

Designed by the “Father of the Outdoor Shopping Mall” Victor Gruen with local supervising Architect Ralph Haver. This was originally a car showroom with floor to ceiling glass and is now boarded up in the heart of the Grand Avenue arts district. Similar to the Toy Box on Indian School Road if you’re familiar with that vintage showroom.




Grand Ave.’s Paper Heart may beat again

Walt Lockley)[Source: Barbara Stocklin, City of Phoenix] — Representatives of the city’s Historic Preservation Office, Development Services Department, and Office of Customer Advocacy met with Martin Lerma, owner of 750 Grand Avenue, to discuss rehabilitation plans for his property.  The property, most recently the Paper Heart Gallery, was built in 1954-55 as an automobile dealership for Quebedeaux Chevrolet.

Designed by Los Angeles architect Victor Gruen and Phoenix architect Ralph Haver, the building is an excellent example of mid-century modern commercial architecture, although several alterations through the years have adversely affected its historic character.  Mr. Lerma plans to reverse the alterations to return the building to its original character for use as a hair salon and wine bar.  He will seek historic designation and will apply for a city’ demonstration project grant to help fund the work.