[Source: Kristena Hansen, Arizona Republic] — The Downtown Wayfinding System, costing just under $1 million, aims to make downtown Phoenix more hospitable and welcoming to visitors and Valley residents. The new signage system hopes to make it easier for people to find their way around and will also tie into public transportation, including the new light-rail line that will begin operating Dec. 27. “They not only service those who are driving to downtown but also help provide ease of travel for those who are on foot,” said Terry Madeksza, spokesperson for the Downtown Phoenix Partnership.
The signs will promote new and existing venues, enhance parking identification, add pedestrian mapping and guides and point to historical markers, Madeksza said. Along with directing vehicles and pedestrians to and from major destinations, the partnership hopes it will market opportunities for people to extend their stays. [Note: To read the full article, click here.]