The Open Air Market at Phoenix Public Market is excited to announce a new brand identity as Downtown Phoenix Farmers Market. The comprehensive rebrand will be shared with the public at their 15-year anniversary celebration on February 22.
“It started with a simple website update, but the more we talked to our community, the more it became evident that we needed a rebrand. Most of all, we needed to do a better job at messaging that we’re a non-profit organization,” said Sara Matlin, executive director at Community Food Connections. “This exciting change, unifying our identity and look, will help the community understand who we are.”
To mark this occasion, The Open Air Market at Phoenix Public Market shared its new brand identity as Downtown Phoenix Farmers Market. With a distinct logo that’s packaged perfectly, the brand encompasses greens and neutrals to reflect the values of the organization associated with integrity, health, growth, and nature. Further, the new look utilizes line drawings of seasonal produce to celebrate the market’s commitment to providing genuinely local foods.
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