[Source: Vaughn Hillyard, DowntownDevil.com]
ASU Downtown is run by helicopter parents. They are friendly parents, but they are still helicopter parents. They are the cautious, closed-minded parents that refuse to encourage their children to play with the neighbor kids. They plug in the video game and think their children will be satisfied.
The “It’s Time” video released by ASU earlier this month highlights the university as rejuvenating downtown Phoenix, but the campus administration is doing very little to actually realize that. They are failing to intertwine the Downtown campus with the downtown community. Yes, there are 10,000 students that were not here four years ago, but beyond our bodily presence, we are doing very little for the neighborhood.
It’s time for a change in the mindset and direction of the Downtown administration.
College towns around the country are centered on partnerships between universities and local shops, eateries and entertainment. Downtown ASU has not built these partnerships — at all.
ASU signed a massive contract in 2008 with food provider Aramark that lasts until 2023. It ties the hands of students by forcing them to buy ridiculously priced meal plans. ASU created a food monopoly.
In turn, the administration says it is completely unfair to blame ASU’s policies for the closure of eateries like PastaBar and Verde, both within two blocks of campus. But what did the university do to support their businesses?
The university created an isolated campus. We are sheltered, and it’s time ASU puts resources and time into connecting students with the arts district on Roosevelt and the festivals and activities held on Grand Avenue. We can have all the events and celebrations we want in the shade garden of Taylor Place, but when are we actually going to take a step off of the curb and be a key part of downtown life?
Then again, increasing the cost of the U-Pass to $150 from $80 is the incentive we were looking for, right?
Plans are under way to turn the historic U.S. Federal Post Office building into Downtown’s version of the Memorial Union. One of the ideas brought to the table by an administrator is to make the building only accessible to ASU students. It would be a shame to close out the public to one of the only remaining historic buildings left in Phoenix. That’s not community engagement. We should cherish the uniqueness of our area.
The university is also currently planning out the construction of a downtown student recreational facility. I hope this facility is built in partnership with the YMCA. It baffles me why we would invest in a recreational facility when we already have a stellar setup at the YMCA. Both ASU and the YMCA benefit from each other’s presence.
And where was ASU in denouncing the parking lot built at the site of the old Ramada Inn? ASU allowed the city to build another parking lot that is destructive to the urban environment of our campus.
To counter the new block of hot asphalt, we proposed working with ASU and the city of Phoenix to construct a dog park where the McKinley parking lot is currently located. ASU was not willing to take the extra step in bettering our community. Excuses were made. It was easier to say no. The land has to be used for “educational purposes” because bond money was used to purchase the land. I’m glad that a parking lot meets the university’s standards of an educational purpose.
ASU recently sent a mailer to its alums. With a large picture of downtown in the background, bold white letters read: “With urban temperatures 11 degrees higher than in surrounding areas … how do we design cities that stay naturally cool?” It is a great question, ASU. Unless my knowledge of science is off, I don’t think parking lots are naturally cooling.
Are these advertisements reflecting reality? I am one of the most outspoken supporters of the great attributes of this campus, but there is so much more to be done.
Students need to take responsibility as well. While we bicker about elections and tuition or wave our pom-poms on Taylor Mall, we need to rise above and do our part.
The downtown community is intriguing. This fall, I hope the helicopter ASU administrators begin encouraging their kids to go out and play ball with the neighbors. They are waiting.
Vaughn Hillyard is a journalism sophomore at the Walter Cronkite School and the founder and president of ASU Downtown Alive!