Daily Archives: October 23, 2008

Viewpoint: New Downtown Phoenix logo… ugly or just stupid?

[Source: Ray Stern, Phoenix New Times] — The Downtown Phoenix Partnership on Monday decided to dump its “Copper Square” branding of the downtown area and go with a new moniker: Downtown Phoenix.  Practical, yes.  Thrilling, interesting or creative — not.  And neither is the so-called logo that comes with it.

Although it looks like a junior high school student could have designed this logo, it was actually constructed by a team at SHR Perceptual Management, a Phoenix-based ad agency.  The Downtown Phoenix Partnership, made up of various downtown businesses, paid $160,000 to the firm to create the logo and new branding scheme.  Jim Flynn, the partnership’s marketing director, says the phrase “downtown Phoenix” and the logo are supposed to symbolize downtown as “the urban hub of Arizona.  It’s got urban offerings, spirit, a creative environment.”  [Note: To read the full article, click here.]

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Arizona’s new state archives open

img_8374[Source: Doug Kupel, Friends of Arizona Archives] — If you missed your opportunity to tour the new State Archives building, 1901 W. Madison St., during the “soft opening” on October 16, you can view photos of the event at the FAzA website.  Arizona history enthusiasts will get another chance to tour the building during the Grand Opening Dedication on January 15, 2009.