Daily Archives: September 22, 2010
[Source: State Press Magazine]
Revolver Records video by Andy Jeffreys and Becca Bever.
Step inside and be comforted by the smell of incense and sawdust. Don’t be intimidated by the seemingly endless crates of vinyl, books and CDs. Have a gander or make a day of it, because somewhere in the stacks of music, there is something for you. Look past the posters and haphazardly strung-up lights, and give in to Revolver Records.
In a world where artists are rushed to churn out new albums and songs are bought one at a time on iTunes, the downtown Phoenix record store is giving aspiring DJs a welcoming environment to hone their craft.
Every other Thursday, two Technics 1200 turntables and a sign-up list sit on the counter by the front door. A spin on the classic open mic night, Open Tables lets amateurs and professionals alike spin 20-minute sets of whatever their hearts desire.
Revolver Records supplies you with the turntables, a mixer, headphones and an audience. All you have to bring is your collection of vinyl.
Cameron Rosewicz, an employee at Revolver who first came up with the idea, says he enjoys Open Tables because he hears a variety of music and gets to meet new people.
“The best [part of Open Tables] is that everyone is really supportive,” Rosewicz says.
Revolver Records has been open since September 2007, but Open Tables began the first Thursday of July.
“It started out slow but has been building up,” Rosewicz says. “Regulars have started popping up as well as new people too.”
“I’ve always fantasized about being a DJ,” says Nipp, a metalhead at heart. “[Here] I can be with people who share the love of vinyl.”
T.J. Jordan opened Revolver Records in 2007 with his business partner, Steve Zimmerman.
“We have really good DJs that come in and show the youngsters how to mix, drop the needle at the right part and stuff like that. It seems basic but [is important],” Jordan says.
What’s Jordan’s advice for people hesitant to take a crack at DJing? “Just do it.”
“Bring your records,” he says.
“Don’t be afraid of what kind of music it is or if you think it might suck. Be open to other people because that’s how you learn — by watching other people, what they do right or what they do wrong.”
Despite being a small business, Revolver Records has been doing well on Roosevelt Row, maintaining a consistent customer base and bringing in new music lovers.
In early September, the store celebrated its third anniversary with store-wide sales and perks for customers with reward cards. Live music by Hot Birds and the Chili Sauce kicked off the festivities.
Revolver’s motto is “keeping music spinning,” and it is easy to see T.J. Jordan loves his job. He almost called the anniversary weekend “Holy Shit We’ve Been in Business for Three Years.”
“We love records. We love music. I want to be the last record store standing. Whatever I do, the first thing in my mind is to keep us in business as long as possible,” Jordan says.
Revolver Records used to be on Seventh Avenue, but moved to its new location to be closer to the First Fridays art walk. Jordan says they wanted to start off small and build from the ground up. Today they offer low prices and friendly service without the stereotypical music-snob attitude.
“Our goal is to have as much product for the customer as possible and take ourselves out of it. For instance, if [the employee] likes punk music, but [the customer] wants to buy a Barry Manilow CD, they can go right ahead and do so,” Jordan says.
He is a fan of the world-music albums his store sells. “Funky rock from the 70s from Brazil is awesome,” he says. “DJs love that kind of stuff.”
Revolver Records makes a point to not purchase a lot of new music and does their best to keep their loyal following of customers. With open tables, live music and a broad spectrum of merchandise, they are bringing new people to what some might call an outdated industry.
“The art of record making is lost in this digital world,” says Jordan, a music lover who digs his heels into the ground and refuses to let Amazon and iTunes tell him to modernize.
Contact the reporter at email@example.com.
If you go:
The 2nd Annual Grand Avenue Festival will be held this Saturday, September 25, 2010! For those who missed last year’s events, it is a day full of art, music, fashion, and more that celebrates the vibrant culture of the Lower Grand Avenue arts & small business district.
A central part of the Festival are the morning’s Adaptive Reuse, aka Re-Dapt Tours. These special walking tours highlight some of the most interesting adaptive re-use projects on lower Grand Avenue.
Over the last 16 years new uses have been popping up in the Lower Grand Avenue district (from Van Buren to the 1-10 Freeway overpass) with many buildings reverting from industrial uses back to the original small retail and office uses that once lined this important connector to Wickenburg, Las Vegas, Los Angeles and points west. An influential factor in this renaissance has been the many innovative commercial adaptive re-use projects in the neighborhood: new owners have preserved parts of the existing vintage structures while making modern conversions that allow for more practicality in today’s world, including a myriad of hybrid uses.
Adaptive re-use of commercial buildings in older commercial districts is an important factor in creating true neighborhood sustainability. Many small, entrepreneurial businesses are attracted to the character these older structures lend to a neighborhood – and rents are usually more affordable than brand new construction can offer. The Re-Dapt Tours during the Grand Avenue Festival focus on celebrating the unique history of Grand Avenue, as well as the wonderful adaptive re-use projects in the neighborhood.
This year the Re-Dapt Tours will include La Luz Del Mundo Church, the Gonzalez Heating and Cooling buildings, The Oasis Motel and future home of The Grand Oasis multi-use project, the Rodriguez Boxing Gym corner, and the Grandevelt Complex, home to Kooky Krafts Shop, The Bikini Lounge, Sweets & Beats, and The Trunk Space. Click ‘more’ below for descriptions of these buildings.
Each tour is led by an expert Phoenix historian who will reveal the past uses of these unique buildings and the history of how Grand Avenue developed into a major transportation corridor to points west.
Tours will begin at 8:00 am, 9:00 am, and 10:00 am and last approximately two hours. Tours will start at the Rodriguez Boxing Gym at the corner of Roosevelt and 15th Ave. (map) All tours will include the same five buildings.
Tickets are $10 per person and can be purchased in advance at Sapna Cafe, Paisley Violin Cafe, Kooky Krafts Shop, and Sweets & Beats, or online by clicking HERE. Tickets can also be purchased the morning of the festival starting at 7:30 am at Kooky Krafts Shop, 1500 W Grand Ave.