[Source: Starwood Hotels & Resorts] — Starwood Hotels & Resorts and its new lifestyle brand, Aloft Hotels, announced plans to open a hotel in downtown Phoenix in January 2011 (immediately south of the Wyndham Phoenix). Owned by Pointe of View Developments USA, and Belleview Communities, Aloft Phoenix Downtown says it will offer 121 spacious, loft-like rooms, tech-savvy touches, and a hip, social atmosphere.
“Starwood’s newest lifestyle brand, Aloft, is stylish, fun and affordable — a perfect match for the bustling city of Phoenix,” said Brian McGuinness, Senior Vice President of Specialty Select Brands for Starwood. “With its urban design aesthetic and loft-like rooms, Aloft Phoenix Downtown will offer an electric and eclectic experience targeted to younger, style-conscious travelers.” [Note: To read the full press release, click here.]
