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CityScape’s first-ever Oktoberfest Oct. 22 & 23 in downtown Phoenix

[Source: FleurComGroup Press Release]

Get your lederhosen out as Phoenix Sister Cities’ Munich style OKTOBERFEST comes to CityScape, Central and Washington, downtown Phoenix October 22 & 23.

Not just any beer festival, this one features the brews of ancient craftsmen, including several German breweries such as Weihenstephan Brewery, the oldest brewery in Bavaria founded in 768.  Breweries from Munich, Bitburg and Bavaria also will bring their old-world brews to the festival.

Paula West, Phoenix Sister Cities Executive Director said, “we are so excited to bring this authentic style Oktoberfest to downtown Phoenix in hopes of establishing a new tradition in downtown.  CityScape is the perfect location to host this event and we hope to partner with them for years to come.”

Mike Ebert, partner, RED Development which is the developer of CityScape, said, “We are delighted to host this for Phoenix Sister Cities.  This will be one of many high-profile events coming to CityScape.  Our vision is to make CityScape the destination for community events in the downtown district.”

Meanwhile, several “must-tastes” at this downtown Phoenix OKTOBERFEST include:

  • Spaten Oktoberfest Beer. Spaten Oktoberfest Beer, created in 1872, is the world’s first Oktoberfest beer, brewed for the greatest folk festival in the world. Every year, over and over again, countless Oktoberfest visitors share their enthusiasm for this beer.  Spaten Oktoberfest Beer is amber in color. This medium bodied beer has achieved its impeccable taste by balancing the roasted malt flavor with the perfect amount of hops. Having a rich textured palate with an underlying sweetness true to tradition makes it an annual favorite among Germans.
  • Erdinger Oktoberfest Beer.  “Like all ERDINGER beers,  Erdinger Oktoberfest-Weizen is also refermented in the bottle and keg – similar to the champagne method,” said Erdinger’s Brewmaster Peter Liebert. “Very few breweries still stick to this traditional, complex and expensive brewing method. It is this bottle and keg fermentation that gives Erdinger its unparalleled quality and freshness. And to protect this freshness Erdinger is never pasteurized. Festival goers can now enjoy exactly the same Erdinger Oktoberfest-Weizen as Europeans have been enjoying for decades.
  • Bitburger Premium Pils. Brewers of one of Germany’s finest beers for almost 200 years, Bitburger brewery is a large German brewery founded in 1817 and ranks number three among Germany’s best selling breweries.Bitburger Brewing Group adheres to the German Purity Law. Originally passed in 1516, this law stipulates that you can only use water, yeast, barley, hops and hop products. The company slogan is, “Bitte ein Bit.” This is literally, “Please, a Bit,” or “a Bit, please.” In the 1970s a second slogan was introduced, “Abends Bit, morgens fit” (“Bit in the evening, fit in the morning”) implying that the consumption wouldn’t lead to a hangover.

Other participating beers include Erdinger Hefe-Weizen, Franziskaner Hefe-Weisse, Weienstehpan Hefe-Wweissbier and Bayrischmid.

Aaron May, who will be opening up Vitamin T, at CityScape will be cooking up a storm providing festival goers with sauerkraut, sausages and giant pretzels.  “We will be creating a Munich style feast just like you would get if you traveled to Germany for Oktoberfest, only with a Southwest flair.”

Alliance Beverage Distributing Company’s beer baron, Tim Hughes, personally selected all the beers that will be featured at the two day festival.  “Our goal is to deliver beers that you would find at Oktoberfest in Germany to make this the most authentic experience this side of the Atlantic.”

Festival goers will find long rows of tables, steins of cold German beer, fabulous food from one of the top chefs in the state along with a major stage and dance floor featuring music that will surely get you up and dancing.

$10 & FREE in Advance. Admission to the festival is $10 dollars but you can obtain FREE tickets at the following CityScape business:  Lucky Strike Lanes and Lounge, 5 Guys Burger, Gold’s Gym, CVS Pharmacy, Designer District and Par Exsalonce Salon .while supplies last.

The event is a fundraiser for the Phoenix Sister Cities’ programs whose mission is to create and nourish people-to-people relationships between Phoenix and its sister cities through a variety of educational, cultural, commercial, cooperative, and disabilities awareness programs.

Don’t Drink & Drive.

DVC and the Phoenix sister Cities Oktoberfest strongly encourages responsible drinking during this event. Guests are urged to ride the Light Rail to CityScape which is surrounded by three stops, arrange for designated drivers, taxis, walking, bicycling, and to dine nearby by patronizing many area restaurants.  Don’t drink and drive.


Cynthia p Dunne

FleurComGroup 480.538.8292

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Mayor Gordon Kicks Off 5th Annual Old World Oktoberfest in Downtown Phoenix


Phoenix Mayor Phil Gordon will perform the traditional tapping of the keg, kicking off the 5th Annual Phoenix Old World Oktoberfest opening ceremonies at 12 noon, Saturday, October 9th, 2010 at Margaret T. Hance Park (1134 N. Central Ave. Phoenix 85004) in downtown Phoenix.

This year also marks the 200th Anniversary of the original Oktoberfest in Munich, Germany, organized in celebration of the marriage of Bavarian King Ludwig I in 1810 as a “volksfest,” which has continued to this day as a popular annual tradition. In commemoration of this anniversary, a German couple (the bride is from Germany, and the groom is American of German descent) will be married across the street from the Phoenix Oktoberfest at Grace Lutheran Church in traditional attire and will lead a processional to the Oktoberfest event.

Phoenix Old World Oktoberfest is hosted by the Arizona Center for Germanic Cultures in partnership with members of Grace Lutheran Church in Phoenix. The purpose of the event is to reach out to the German community and introduce others to German culture and traditions. Funds raised by the event will be used to help build a Germanic Cultural Center and support German language education in the Valley. Grace Lutheran Church Outreach Ministries will also benefit from the proceeds of food sales, which will feature a traditional German pig roast with all the trimmings, as well as other favorites.

In addition to several varieties of imported German beer, provided by Warsteiner, festival guests can enjoy traditional German fare, including bratwursts, frankfurters, and roast pig, sauerkraut, apple strudel, pretzels and other specialties.

The authenticity of the event is enhanced by the musical entertainment, flown in from Germany especially for this occasion: Die Echten Waldbuam, who lead the crowd in traditional Oktoberfest sing-a-longs throughout the afternoon and evening.

This family-friendly event also includes a free Kinder Village featuring an Arizona Diamondbacks baseball pitch and other inflatables, plus games, contests and other interactive kids’ activities, free all day.

Attendees can also compete for fun and prizes in a variety of contests, including a Polka Dance Contest; “Best Dressed” of Oktoberfest; Sauerkraut Cooking Contest; Beer Stein Holding, and Alphorn Blowing for kids & adults. A raffle offers opportunities to win two roundtrip tickets to Europe, courtesy of Lufthansa and various other prizes.

Additional event sponsors include Henkel and Gundelsheim.

This Oktoberfest family event is truly Bavarian-style like the original in Munich — right down to details such as the long tables papered in Bavarian blue & white, where attendees can chat with neighbors and make new friends while singing along with old-time drinking songs.

The event is easily Light Rail accessible, from the Roosevelt stop. Admission is $5 for adults. Kids under 12 free. For more information visit or call (480) 947 PHXO (7490).

Arizona Center for Germanic Cultures ( created the annual Phoenix Old World Oktoberfest in 2006 as a way to introduce Arizonans and visitors to German culture and traditions, serve as a social outlet for the large and growing local Germanic community, and raise funds to build a Germanic Cultural Center, while supporting worthwhile local charities.

About Arizona Center for Germanic Cultures:

The Arizona Center for Germanic Cultures, Inc. is a not for profit 501(c)3 organization dedicated to establishing a place for people of Germanic background to share their traditions, history, contributions, culture and celebrations with their fellow Americans.


5th Annual Phoenix Old World Oktoberfest or 480 947 PHXO
Saturday, October 9th, 2010 – 10 am to 9 pm
Margaret T. Hance Park, (on the deck tunnel/Moreland Ave, west of Third Street))
1134 N. Central Ave. Phoenix, Arizona 85004 (map)
Light Rail – Roosevelt stop
Admission: $5 (Free for children under 12)

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