[Source: PNT’s Chow Bella]
These days, creative, recession-savvy entrepreneurs know that you don’t need the overhead of a restaurant to feed the masses — just put your biz on wheels and let hungry people come to you. Although the national food truck trend rolled into Phoenix a little later than in some cities, it’s definitely on the upswing now, with the Phoenix Street Food Coalition’s weekly Mobile Food Court at the Downtown Phoenix Market, as well as this weekend’s food truck presence at the annual Scottsdale Arts Festival.
How can you get rollin’ on your own food truck? Roosevelt Row’s Small Business Incubator Series, in conjunction with Local First AZ, is hosting a panel discussion with Georgie Parker of the Sunshine & Spice Food Truck, Jason Fimbrez, the Policy Director of the Phoenix Food Truck Coalition, and Brad and Kat Moore of Short Leash Dogs.
The discussion and Q&A takes place at 6:30 p.m. on March 29 at Modified Arts, 407 E. Roosevelt. Call Made Art Boutique to register (registration is free): 602-256-6233.
What the heck is a ‘mobile hotdog eatery’? Only the tastiest thing on four legs, er, wheels
Seriously, are there two better words in the English language than ‘gourmet hotdogs’? We’re talking hand-crafted sausages and frankfurters from those ground meat gurus at Schreiner’s in Phoenix, who’ve been cranking out casings inside a family-run factory since 1955. And forget ketchup and mustard, these posh puppies are topped with exotic delights such as mango chutney, aged English cheddar and fresh cilantro, and then served on a warm Indian-style flatbread called naan.
Sounds a little froufrou and pricey, you say. Besides, aren’t the best hotdogs served out of the back of a roadside stand? Well, meet Short Leash Hot Dogs, the Valley’s first ‘mobile hot dog eatery.’ Operated by a charming local couple out of a retrofitted trailer, Short Leash has quickly become a star attraction at the Downtown Phoenix Public Market’s Food Truck Fridays. Here, if you brave the lines, you’ll be rewarded with doggie delights such as the Aiko (pictured), a specialty sausage known as a beer hot, topped with mango chutney, jalapenos, red onions, cilantro and mayonnaise. Even better, at $5 a pop you’ll have money left over for superb sides such as deep-fried pickles and a bottle of Mexican coke (i.e. the real-deal stuff made with cane sugar vs. corn syrup).
But why put off until Friday what you can scarf down today? Short Leash is at the Phoenix Public Market every Wednesday evening, and you can also catch them Thursdays at Shady’s, a hipster hangout on Indian School featuring one of Valley’s the best jukeboxes. Yes, a jukebox. Google it, youngin’s. Click here to get the 411 on Short Leash’s far-flung travels, including our fav entry: on Feb 26, Short Leash is scheduled to appear at a ‘private wedding.’ Now that’s a wedding we’d like to crash.
Image via Norm Reyes
Phoenix isn’t exactly on a roll — yet. But a mobile street food revolution is slowly taking shape here.
Stringent laws in Valley cities have made it hard for food cart culture to flourish locally, but a new group that calls itself the Phoenix Street Food Coalition is working to change that. Yesterday, the group announced its involvement with a new weekly event coming to the Phoenix Public Market, aMobile Food Court that will open for lunch every Friday starting October 1.
Once the Mobile Food Court starts up, you’ll be able to sample an excellent crepe from Truckin’ Good Food, bite into a gourmet hot dog from Short Leash Dogs, indulge in some creme brulee from Torched Goodness, and snack on homemade treats from other coalition members, including La Vida Locavore, Puro Sabor, FruFru Pops, Udder Delights, What’s Your Grind, and MF Tasty.
The Mobile Food Court will be open from 11 a.m. to 1 p.m. every Friday at 14 E. Pierce St., beginning Friday, October 1st.