[Source: Jahna Berry, Arizona Republic, June 18, 2008] — A Phoenix business group plans to stop using the name Copper Square that has branded a 90-block downtown retail-and-office district for eight years. The Downtown Phoenix Partnership is working with Scottsdale’s SHR Perceptual Management on a name that will highlight downtown Phoenix as “Arizona’s cosmopolitan heart,” said Cheryl Leas of SHR.
The name will also reflect the energy behind new downtown projects such as the light rail and Arizona State University’s new campus, she said. Some partnership members hope the marketing campaign will launch before the NBA All-Star game in February.
[Note: And in the best Phoenix New Times tradition, our local alternative news source is asking readers for their ideas for a downtown moniker. Already some doozies of course.]
Downtown Voices Coalition 